UNLOCK YOUR CREATIVITY AND DEEPER PURPOSE WITH THE TRANSFORMATIVE POWER OF MINDFUL WRITING

THE BIG UNLOCK

LIBERATE YOUR CREATIVITY THROUGH MINDFUL JOURNALING

BY LAURA L. RUBIN

As the founder of AllSwell Creative and a thought leader in the journaling space, Laura L. Rubin has guided thousands through her transformative mindful writing workshops. Her philosophy is profoundly simple: that journaling is not only a powerful gateway to self-knowledge, but also to creativity.

Published by Simon & Schuster, The Big Unlock distills years of Rubin's teaching into an illuminating companion for anyone seeking a deeper relationship with their creative self. Drawing on signature gentle wisdom and science-backed research, she offers more than 75 original prompts, foundational journaling practices, and simple rituals designed to quiet the inner critic, awaken intuition, and reignite creative flow.

Whether you are picking up a pen for the first time or returning to a lifelong practice, The Big Unlock invites you to slow down, listen closely, and rediscover the imagination and clarity that live within you.

In a culture obsessed with productivity and performance, Rubin offers something radical: a return to presence, authenticity, and the sacred act of paying attention. Through the page, she shows us how to reconnect with ourselves, and in doing so, unlock the creative potential that has been waiting all along.

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LAURA L. RUBIN

ABOUT THE AUTHOR

Laura L. Rubin, creative coach and founder of mindful writing company AllSwell Creative, has changed the cultural conversation about what it means to journal. Sought after as a speaker and facilitator, (and celebrated in media including The New York Times, The Washington Post, Vogue, and Forbes), over the past decade Rubin has hosted hundreds of “breakthrough writing” workshops for tens of thousands of participants about the wide-ranging, scientifically proven benefits of putting pen to paper.

Tapping her professional experience as corporate executive and entrepreneur, Rubin has brought journaling to surprising places and audiences, from pro surfers to venture capital firms.

She lives in Sag Harbor, New York.

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Testimonials

"In a culture saturated with advice about how to optimize our lives, Laura Rubin offers something far more valuable: a way to discover our own wisdom. The Big Unlock shows how mindful journaling can help us clarify what matters, reconnect with our creativity, and navigate life with greater intention. It’s an encouraging and deeply humane guide to one of the simplest—and most powerful—tools for self-understanding."

—Robert J Waldinger, MD | Professor of Psychiatry, Harvard Medical School | Director, Harvard Study of Adult Development

“I saw Laura Rubin get a room full of 700 Type-A personalities to take a deep breath and start journaling. The Big Unlock brings that same spirited energy to the page. The book is filled with thoughtful practices that make it easier to pause and find calm amid all the noise and BS in our lives today.”

—Tom Scott, Co-Founder of The Nantucket Project

“In our pursuit of longevity, we need tools to build emotional and mental resilience. Laura’s book is rich with prompts to support mental health and increase the quality of our day to day experience. Her science-backed approach makes journaling both joyful and accessible.”

—Dr. Robin Berzin, CEO at Parsley Health

"The Big Unlock is a thoughtful and timely invitation to reimagine life’s transitions as gateways rather than roadblocks. Laura L. Rubin shows readers how to utilize journaling as a tool to connect to their inner wisdom, make meaning from change, and step into the next chapter with clarity and confidence. A beautiful guide for anyone ready to grow forward.”

—Chip Conley, Founder, Modern Elder Academy

“Whether you’ve journaled your whole life or you’re hesitant to put pen to paper, this book will transform your relationship with the written word—and, in turn, with yourself.”

—Amber Rae, international bestselling author of LOVEABLE

“The biggest shifts didn't start in my bank account. They started on paper. Clarity. Belief. Strategy. Execution.

Learning Laura’s 4x4x4 Method completely changed how I think, plan, and move. When your mindset, messaging, and money goals align daily, growth stops feeling random and starts feeling inevitable.”

—Amy Porterfield, NYT Best Selling Author & Podcast Host

“Laura’s method of teaching is sincere and honestly brought a refreshing light-heartedness to the practice of journaling. I highly encourage this type of approach for those new to journaling, as well as those who are more seasoned with pen and paper. A wonderful investment in self.” —Ginny R.

“You meet Laura, and immediately sense she's going to take you places within yourself you've never been. She isn't your typical wellness guru; she doesn't fit the mold. She's walked the same high-pressure paths many of us have. She gets it. She knows how to press pause on that endless loop of meetings and emails, and get you to start exploring the deeper parts of your story.” —Linda T.

“Laura is incredibly engaging and thought-provoking. She asked questions that allowed me to look at things with a different perspective and got me really excited about journaling.” —Eamon C.

“Working with Laura has given me permission to just be and create without attachment to the outcome. As a result, my creative capacity has increased. I no longer feel inundated by my ideas. I have a healthy way to creatively self express myself. As a result, I wrote a new book and came up with another book idea while working on it.” —Steve L.

"To see the medicine that could come from simply writing in a book that is yours is really powerful, and I'm so grateful that Laura was there to share her wisdom and give us all another tool to be able to be our best selves.” —Leah D.

“This has been an amazing piece of my journey towards a new career path and a more present way of living life. Also...a great reminder to prioritize time for my own voice, on paper.” —Taylor G.

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