OUR STORY
Communications pro Laura L. Rubin launched AllSwell ten years ago with the purpose of educating people about the wide-ranging, meaningful benefits of journaling. Inspired by a surf check that led to a journaling session on the beach, she penned “swell or no swell, all’s well,” sparking the idea for AllSwell.
She recognized that journaling had a bit of a “PR problem” and wanted to invite more people to reap the mental and emotional benefits of putting pen to paper.
With a dedication to quality design and environmental sensitivity, Laura introduced the brand with a suite of products to encourage analog expression and grew it to include original live workshops, digital experiences and 1:1 creative coaching.
Lauded by The New York Times and sought after by major brands and corporations for her workshops and coaching sessions, Laura now uses AllSwell to distill over a decade of experience for this burgeoning community.
Yes, there’s plenty here for wellness junkies and biohackers, including lowering cortisol levels, boosting mood, cultivating intuition, and shifting into a parasympathetic state. And creatives—aspiring or otherwise—will find loads of tools for giving themselves permission to make stuff, firing up their imagination, and busting through the blocks that can hold them back from taking important risks.
But this practice and the resources we provide here are for all of us.
MEET OUR FOUNDER
LAURA L. RUBIN
JOURNALING & CREATIVITY EXPERT
As a corporate refugee (Ernst & Young, USA Networks, Inc.) and successful entrepreneur (leading her own marketing consultancy for a decade and a half), Laura is equally comfortable navigating boardrooms and working with groups of creatives. A published journalist and editor, she recognized the power that the writing process provides when applied to the self.
Laura initially launched AllSwell with a series of blank write-draw notebooks as an antidote to digital overload. From media companies to high-visibility consumer brands, Laura now leads workshops and provides coaching to help organizations and individuals become healthier, happier and more visionary.
Recognized on Angeleno Magazine's “Power List” (2024), Laura is the author of a forthcoming book on the AllSwell approach to journaling and creativity, to be published by Simon & Schuster (Spring 2026).
“There’s something about Laura – you meet her, and you immediately sense she’s going to take you places within yourself you’ve never been.”
OUR MISSION IS BIG
We’re here to help you access your innate wisdom and forge a life you love, all through the simple and revolutionary act of putting pen to paper.
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