“By committing to spending time in the creative endeavor of mindfully writing on a regular basis you’re building up creative muscle memory and inviting in a flow-state. Additionally, by working out concepts on the page you can take leaps and defy norms without risk of external criticism. Creativity requires some form of safe haven. The page provides that.”

“Stressed and anxious employees are the top presenting issues we run into, so we want to give people a tool that allows them to get their emotions out on the page instead of having them come out in unproductive ways.”