As a corporate refugee (Ernst & Young, USA Networks, Inc.) and successful entrepreneur (leading her own marketing consultancy for a decade and a half), Laura is equally comfortable navigating boardrooms and working with groups of creatives. A published journalist and editor, she recognized the power that the writing process provides when applied to the self.

Laura initially launched AllSwell with a series of blank write-draw notebooks as an antidote to digital overload. From media companies to high-visibility consumer brands, Laura now leads workshops and provides coaching to help organizations and individuals become healthier, happier and more visionary.

Lauded by Angeleno Magazine, on their “Power List” (2024), Laura is the author of a forthcoming book on the AllSwell approach to journaling and creativity, to be published by Simon & Schuster (Spring 2026).