AllSwell - About – AllSwell Creative


AllSwell started as a passion project launched to encourage creativity in all its forms. It’s the brainchild of Laura Rubin, founder and creative director of the communications agency Left Left Right (LLR) Consulting.

Born from a morning surf check with uninspiring results, Laura decided to sit on the beach and journal instead. “Swell or no swell, all’s well.” As an inveterate scribbler and journal-keeper, she wanted to invite more people, like you, to reap its benefits.

Since Laura likes to both write and draw, she was on the lookout for one lightweight notebook that offered both lined and unlined paper for tossing in a beach bag or backpack. She couldn’t find any so she made some and put them on offer. They sold out. So she made some more. And those sold out. People liked these notebooks. Moreover they were hungry for analog creative experiences, ways to express themselves.

What started as a bit of a whim, fulfilling a personal need, AllSwell is now much more. It’s about waking people up to the fact that their life is a creative act. It really is. What does that mean? You get to choose what it looks like. How’s that for daunting + exciting? Pretty good stuff.

Purchase a notebook and put the words on the page or draw your vision in images. Need help leaping over the mental hurdle that you’re not creative or simply jump-starting the process? Attend one of our workshops and, trust us, that hurdle will fall away and you’ll be on your way to tapping into your innate voice.

It’s all up to you. Hard work doesn’t hurt. In fact, consider it mandatory. But that’s just part of the journey and the rewards will be sweeter for your efforts. So take a moment to express yourself in an utterly private way. No “likes”, no judgments. Just you, your ideas, pen, and paper. Creativity unplugged.